Beauty launch: one asset system, not twelve loose visuals.

A visual system for a DTC beauty brand: hero stills, paid-social variants, reels and a guideline so the next campaign does not start from zero again.

Brief

Not “make pretty pictures”. A product needs to feel expensive, direct and recognisable without looking like beauty stock.

Scope

Outcome

Goal: launch material in seven days, coherent enough for website, ads and retail decks.