Case study · Reels with AI
MarinAcryl: a Reel system for boat glazing
MarinAcryl makes acrylic deck hatches and side windows for boats. Since July 2026 I have produced their Instagram Reels, with AI video instead of a shoot.
- Instagram Reels 9:16
- AI video
- since July 2026
- judged by watch time
Project
Brief and delivery
Show two products correctly
MarinAcryl re-glazes and bonds hatches completely; the original frame stays. Side windows are sold with a kit and instructions, and the owner bonds them in.
Fixed body, new hook
Each product has one fixed body with a swappable hook of about five seconds in front. A new video needs a new hook, not a new production.
Watch time, not likes
Success is measured by watch time, reach beyond followers, saves and sends. In a test series of seven Reels, format explained almost nothing and watch time almost everything.
Building blocks
What is inside
- 01
Modular system
The hook’s problem is the body’s first line, so the cut never feels like a topic change.
- 02
Hook bank
Every hook with image and video prompts and status in one place.
- 03
Realism rules
Hard cuts instead of AI morphs. Work happens off-screen: the part is carried out of frame and comes back changed. No text inside the generated video.
- 04
Product truth
Hatches as a service including bonding. Side windows without any fitting promise, because the owner bonds them.
- 05
Seasonal Reels and carousels
Including winter storage, acrylic washboards, cleaning a hatch, fitting a side window yourself.
The Reels on this page are generated with AI. The washboard carousel is based on real customer photos.
Inquiry
Reels for your product?
Describe product and audience. You get a proposal for body and hooks.
Luca Lengersdorf
Prefer email? luca@lengersdorfstudio.com